De invloed van overredende boodschappen met meerderheids- of minderheidssteun

When people come across a persuasive communication they disagree with, a communication supported by a majority generally causes more attitude change than one supported by a minority. Because people prefer not to identify with a minority, they are not motivated to process a minority message and, consequently, they will not change their attitudes. This dissertation describes four laboratory experiments examining the influence of several variables on attitude change after messages supported by either a majority or a minority.

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